Web 2.0 ohjelmistotuotannossa

Pidin asiantuntijapuheenvuoron 14.4.2010 Digitaalinen Suomi -seminaarissa Jyväskylässä otsikon mukaisesta aiheesta. Tässä 45 minuutin pituinen slidecast-tallenne puheestani. Käsittelen teemoja sekä web 2.0 -ohjelmien tekemisen näkökulmasta että web 2.0 -palveluiden hyödyntämisestä ohjelmistotuotannossa yleensä. Joitain teknisiäkin asioita mukana on, kuten pilviarkkitehtuuri ja NoSQL-tietokannat. Oli ihan hauska välillä puhua ihan teknisestä aiheesta – sisäistä nörttiä pitää silloin tällöin ruokkia. Niin ja minut voi tilata puhumaan muihinkin tilaisuuksiin. Read the rest of this entry »

The power of the PHP community and the demise of Microsoft

When I read Moishe Lettvin’s blog entry about the design of the Windows Vista shutdown mechanisms (moblog: The Windows Shutdown crapfest), it immediately connected with the podcast from Open Source Conversations on business benefits of PHP. The main benefit that several companies gained by switching to PHP was reduced time-to-market. The main reason for this is not that the language is simple, but that the PHP community has become so huge and vibrant that any new feature (be it barcode reading, excel sheet processing, pdf generation, etc.) is more often than not available as a PHP module. So instead of needing to implement new features, the work is more in the lines of combining chunks of modules into an application.

Now, any beginning PHP coder out there should take heart: The difference between a beginning PHP programmer and an expert PHP programmer is knowledge of what’s available. There are countless modules available out there, so for task X, which possibilities are available, and which is the best one, and is that good enough to use as such, or use and improve, or do we need to build from scratch? This is the kind of question that a beginning PHP programmer cannot answer. So the knowledge of the vocabulary of the language (libraries and modules) instead of the grammar (the language syntax) is the factor.

But back to the main topic. Enterprise level companies are starting to use PHP because

  • there is enterprise level support available and
  • the vast amount of freely available modules decreases time-to-market

Let’s focus on time-to-market. If you listen to the podcast, you’ll hear that time-to-market is for many companies a mission-critical factor. If their customer base needs a new feature in the services that they provide and if they cannot provide it quickly, the customers will find another service provider. So getting that new feature out there in days, instead of weeks, is of the utmost importance.

Now enter Microsoft. What made Microsoft big was that their QDOS that Bill maneuvered as the base OS for IBM PCs was a disruptive innovation – it wasn’t as good as the competition, but it was good enough. The strength of Microsoft back in 1980 was that it was small, maneuverable, and fast. Unlike the bulky, slow IBM.

What’s the situation now? It took them 5 years to deliver a new version of Internet Explorer. What happened in the mean time? They lost their customer base. The market share of IE dropped from 95% to 60%. Why? Because they weren’t able to provide the new features that the competition (Firefox and Opera) were able to roll out, and the customers started switching to something else.

It’s taken them too many years to get the next release of Windows out. Vista is now coming, but it’s too little, too late. It’s main new features seem to be doubled hardware requirements. The “new UI innovations” have been done by Apple in Mac OS X several years ago. The glossy new graphical excellence is already done in Linux with its 3D-accelerated windowing managers. Their new revolutionary file system got bumped off, while the Linux community has developed several of them. Their new security features are still lagging behind what is available for Linux.

And what’s the situation now? On the server side Linux is growing its supremacy. On the client side Linux is gaining slowly but surely. Many national governments are switching from Windows to Linux, from MS Office to OpenOffice.org, from IE to Firefox. Why? Because the latter alternative is better, due to pricing, licencing, openness, and – let’s not forget – faster time-to-market. The open alternatives release new versions regularly, usually several times a year, versus Microsoft’s 3-5 year release cycle. The open alternatives release patches in days, not in months. The open alternatives release critical security fixes in a matter of hours, not every 2-4 weeks.

Agility, maneuverability, reaction time to customer demands, and willingness to react are key factors for businesses for keeping their customer base. Microsoft is doing none of these and losing badly. Based on the blog post I mentioned in the beginning, the reason is also very clear – Microsoft has become the bloated, bureaucratic, clumsy, slow monster that it originally vanquished by being lean, agile, and fast back in the 1980′s.

What’s left? Protection of their crumbling monopoly. As Lawrence Lessig has been telling me, it’s cost-efficient for a monopoly to spend all of its capital minus $1 in the protection of its monopoly. And apprently this is what Microsfsoft is planning. Lessig already several years ago reported that at Stanford Law School the “suck effect” is the sound they hear as Microsoft hires every patent lawyer they graduate. The stage is set for a huge patent war between Microsoft and the open source community, and the recent

Making money with open source

I had a conversation with a new media student, and was surprised to hear that the curriculum of the Medialab of the University of Art and Design of Helsinki does not include anything about business and open source.

So here’s the 101 of open source business models:

Provide something that has a demand: This applies to business in general, in all fields. Do something that has enough value for others, and make them aware of what you’re offering.

Bits are free: Charging for digital data doesn’t work, since most people consider bits to be free (as in beer). This means that you can’t make your business model about selling software packages, or selling digital content (like music, images, or whatever). Many companies of course try, and do so with mixed success. It is, however, a battle they’re losing, since more and more software and content is becoming free (as in beer and as in speech), so as customers find their needs satisfied with freer alternatives, they stop coming to you. Of course, it’s a very lucrative thought to just develop software once and then keep on selling it – free money, you may think. And yes, it is. This is what Microsoft is doing with its software. But now that the free alternatives are becoming good enough (a disruptive innovation), Microsoft’s business model is in trouble.

Nobody owns the software: Since the software is open source, no-one owns it. Well, of course someone has copyright on it (or parts of it), but being free/libre open source software, you (or anyone) has the right to make any changes to it (with the possible exception of the license and list of authors) and publish and distribute the changed version. This has some wide-ranging consequences, which give new possibilities for businesses.

Marketing by word-of-mouth: In addition or instead of traditional marketing ways, providers of valuable contributions around an open source product gain fame. This is why Linus Torvalds gets paid (quite well, I imagine) just for hacking the Linux kernel, even though much of what Linus does doesn’t directly benefit Linus’s employer. This is why open source gurus don’t need other jobs in addition to hacking the code and travelling around the world in conferences (and, again, getting paid quite nicely). The catch here is that they have shown that they know what they’re doing – by providing open and free stuff, that anyone can see. If they provided closed, commercial stuff, no-one would bother paying just to see whether the content is any good. But free content gets you a huge audience, and if you do a good job, everyone will see it. And suddenly the door is open to all those “expert” possibilities, like conference keynote speaking and consulting.

Services are always needed: While software may be free, people still need services around them. The traditional services are things like installation services, tech support, and maintenance. But open source (since you also have the source, and the license to change it) provides other possibilities as well:

  • Localization: Some customer may be ready to pay for you to provide a translation of the software’s user interface and/or the manual into their language. Of course, after the localization is complete, it will be available for anyone else for free. But whoever wants it the most needs to do it themselves, or pay for someone else to do it. That someone else could be you.
  • Documentation: Most open source projects don’t have very good documentation, but the customers need good documentation. Someone could make a business out of providing it. Of course, you don’t need to license your manual (if you’ve done it from scratch) as open, so you get to charge everyone who wants to use it. Or you could operate in the spirit of open content and license it under a Creative Commons license, meaning you get paid only once. There are other, fairer ways, of getting extra revenue for a good manual: you can print it as a book and sell that – it’s surprising how many people actually want a printed book in addition to a free online version. But maybe the best reason of putting all “finished bits” available for free is this: as a known producer of high quality content (software patches, documentation, whatever), you gain fame. And fame gets you places.
  • Training: Even printed manuals aren’t enough – most companies want training for their staff in using a new system. You need some fame to be considered a valid trainer (read: provide quality content that build up your fame as an expert on the system in question). Training is a good business, since even if the training material is freely available, the trainer is always needed.
  • Software development / consulting: If the customer need to integrate their new open system with other systems, or make major customizations to it, they need a consultant to their development team, or an entire software development team, to do the required modifications. This works brings very good revenue, but you need lots of fame to be considered a worthy partner.

Summary: It’s about the services, not the bits. Provide services around the software that the customers need. Take advantage of the freedoms that open source grants you: you’re not limited to just providing services around the software, but you can modify, localise, customize, and improve the software to fit your customers’ needs. Build up fame by putting everything you do openly available, and do only high-quality stuff. Leverage that fame as a free marketing tool to get even more opportunities to use your expertise in your business.

Finally, a nice example: www.openoffice.fi. It’s a Finnish company that was built around providing services around OpenOffice.org (OpenOffice in Finnish). They have a good domain so customers can find them. They provide manuals, FAQs, and a help desk. All manuals, templates, patches, and instructions that they’ve produced are openly available for anyone (which gives the company a lot of good karma in the eyes of all Finnish people who want to use OpenOffice in their homes), but commercial support with e-mail and phone help desks is also available, and that’s what’s producing the revenue. Many people are familiar with the company’s templates and manuals, including CEOs (and families of CEOs) of companies that are considering switching MS Office to OpenOffice.org. So when the switch becomes imminent, there’s a high probability that the company will at least consider OpenOffice.fi as a partner. Fame gives you business opportunities.

OpenOffice.org 2 is the cheap, legal, and open alternative to MS Office

I’ve been using OpenOffice.org 2 for a few months now, and before that, Openoffice.org 1.x for years. Before that, I’ve used MS Office, StarOffice, IBM Works, WordPerfect, etc. At why.openoffice.org there are references to studies that show that upgrading from MS Office to OpenOffice.org 2 costs like 10% of the upgrade to the newest MS Office – licensing fees and user training included.

Another good reason to switch to OpenOffice.org is that Microsoft is getting more evil – acquiring software spying companies, adding tracking code into Office, etc. Of course, if you pay the licenses, and understand the licenses, and can be sure that all your company techs understand the licenses and don’t violate them by doing an illegal installation somewhere, you’re fine (although a lot poorer). But why bother? Just switching to OpenOffice.org gets you off the hook – no more licensing worries, employees can borrow the installation CDs (or even make copies of them), and you can all focus on something more important than controlling Office use.

But maybe the most important reason in my opinion is the lack of standard on the part of MS Office. The approved standard format for word processing, spreadsheets and presentations is OpenDocument. Of course I understand the reason why Microsoft refured to support OpenDocument (the reason being, of course, that when you are a monopoly, it’s cost-effective to spend all your funds (minus $1) to protecting that monopoly, and this is what Microsoft is doing – keeping its software closed, locked and non-compliant, and hiring every patent lawyer to graduate from Stanford (according to Lawrence Lessig at OSBC 2005)). Currently I just feel embarrased for all the people who send me Word documents, and profusely claiming that they’ve been checked by a virus scanner. Good for them, but why, oh why, must I put up with that stupid proprietary format still? Of course, Openoffice.org opens MS Office files without a hassle, but still.

United Nations recommends Open Source

Well, nothing momentuous here, I think. Just common sense. A UN inspector has recommended the use of open source software for developing countries, which is of course already happening. Brazil, Peru and Venezuela are pretty much converting all of their public institution services to open source, and specifically avoiding proprietary software and closed “standards”. In South Africa, they have an institution of the government whose job is to promote open source. See also: http://www.tmcnet.com/usubmit/2006/02/20/1389065.htm

There’s no point in paying license fees to big multinational companies, when that money is needed locally. It makes more sense to use free/libre software, which of course isn’t free as in beer, since someone still needs to install, maintain, support and train around that software. But the major difference is that these costs stay within the national boundaries – people and companies can just start offering services around open source. Instead of just funnelling money to multinational companies, users of open source pay to local people and companies, thus creating work opportunities and supporting the local economy.

And it’s quite a lot easier to start developing new software based on current open source products, since you can just grab the source and learn from it. With proprietary software, creating a custom version is nearly impossible. So open source, in addition to enabling service opportunities, also enables development of new software tools that can gain popularity abroad, generating revenue in the form of support services rendered. A good example is Ubuntu GNU/Linux, which is funded by Mark Shuttleworth’s foundation in South Africa, and is gaining popularity as an easy-to-use, easy-to-install desktop Linux environment.
Meanwhile in Europe, Microsoft is getting more trouble from anti-monopoly legistlation, since it refused to include the OpenDocument format into its next release of OpenOffice, but is instead pushing with its own XML-based format, which apparently should have a bound version of C++ in it, which allows for virus authors to invent new nifty ways of creating malware.